Avventura Urbana was born as an association of young architects and urban planners united by a common vision: enhancing citizens’ points of view.

Avventura Urbana works on some of the most important regeneration operations run by the City of Turin in collaboration with the “Suburbs Project”.

In 2000 the Province of Turin launches“Non rifiutarti di scegliere” (Do Not Refuse to Choose), siting of an incinerator and a landfill: the first case of “negotiated agreement” in Italy.. This is the beginning of the long experience Avventura Urbana gains in the field of conflict mediation.

Avventura Urbana progressively expands its consultancy expertise through the elaboration of strategic plans for local development. The first project starts in 2003 with the Strategic Plan of the City of Turin. .

We have contributed to the experimenting and diffusion of participatory and deliberative methods to engage citizens on matters of public interest. . This experience begins in 2005 by building a participatory process to draft the Regional Law on Public Participation in Tuscany.

In 2008 we work on behalf of the European Commission on “Ideal EU”, an e-participation process for European citizens, through the realization of an international Electronic Town Meeting , held simultaneously in Italy, France and Spain. The following year we contribute to the project Europolis, by organizing a Deliberative Poll event with the professors James Fishkin and Robert Luskin.

The firstDébat Publicon a major infrastructure project in Italy takes place in 2009. Avventura Urbana is in charge of assisting the construction yards and of developing and managing the public communication campaign related to the project.

Since 2010 we have been implementing our instruments also in the business environment. We have successfully applied our methods in the domains of management, communication,and safety of the working place.

Avventura Urbana manages two important participatory budgeting projects: the first one in 2014 forDistrict 7 of the City of Turin,and the second in 2015 for theCity of Milan.

We have implemented our instruments to facilitate a sustainable management of touristic flows and to valorize thefood and wine tradition and the artistic heritage of the country.. In 2018 Avventura Urbana organizes two projects for Invitalia and MIBACT (Ministry of Cultural Heritage and Activities and Tourism): “Food and Wine Tourism” and “Top Italian Destination”.. In 2019 we organize the Town Meeting “Futouroma” to draft the Strategic Plan for Tourism of Roma Capitale.

Since 2019 Avventura Urbana has also worked on sustainable mobility, offering its support to the participatory drafting of the Sustainable Urban Mobility Plans of the City of Florence and Turin.

More than twenty-five years have passed since its foundation andAvventura Urbana has undergone structural changes across several generations. Nevertheless, the ideaof adopting a more inclusive and democratic way of planning, which initially united a group of young urban planners and architects, is still the underlying goal of our work.

To date our team has expanded by including mediators, communicators, designers, political scientists and sociologists, but our mission has not changed. We keep evolving with the aim of experimenting solutions based on dialogue, listening and participation in ever-changing contexts.